Today I walked around with a knot deep in my chest. It still remains as I type this. Like everyone else, I want to make sense of this all but I can’t. And that is the frustrating part.

A few weeks ago, someone had asked me in an email why I chose to do design.

The answer I gave them was this:

“The world can be such an ugly place.”

And we are given reminders of how ugly it can be on a daily basis. My desire to create stems from this. It’s my weapon. My answer. My manifesto. To design and create beautiful things. I’m not talking just about pieces of clothing.

I want to design a beautiful life.

I want create beautiful relationships.

Design a life that outputs maximum positivity, love and beauty.

I want to travel and see beautiful things and meet beautiful people that will prove to me the world is not an ugly place.

I want to share beautiful meals with my friends and family.

I want music that makes me happy.

I want women to feel badass when they wear one of my jackets.

I want to be proud of the fact that I pay someone a fair wage to help me make my work.

I want a beautiful cup of black coffee in the morning, looking out a window seeing people in the street.

I want to feel like the video above every day.

I want a beautiful healthy body covered in beautiful tattoos.

I want a table full of flowers every morning.

I want to have a beautiful relationship and marriage, and start a beautiful family and raise a beautiful confident daughter.

I want to help others design their dream lives.

This is my goal. This should be everyone’s goal. Say “Fuck Off” to everything ugly, negative, cheap, worthless, draining in our lives. Shitty relationships. Negative people. Chemical laced foods. Terrible music. Depressing jobs. All of it.

I wish we lived in a world where events like the one in Colorado weren’t reminders of how short and precious life is. But it is. And let this serve as a point to reflect. What is ugly in your life, and what are you doing about it?