
True Story: When I first started for Robert Geller years ago, we were sitting in the offices working on a new collection discussing food. I told him I wanted to open a Vietnamese sandwich shop because I was disappointed with the quality of Vietnamese food in NYC. I never did. A couple years later the Bahn Mi craze in New York blew up.
Anyone that has done any reading into work and business has probably heard the motto “Fail often, Fail early.”
I think this idea is only partially correct.
You need to Deliver More.
Ideas are easy to create, executing them is what matters.
I’m pretty confident that Facebook would not exist as we know it if the Winklevoss Twins kept “their idea”.
What fail more really means is filter more.
Deliver, filter out the failures with what succeeds and repeat.
The odds of success increase the more you deliver.
If you want to find amazing love, you put yourself out there. Go on dates, meet people, filter out the losers and repeat. You don’t find someone by making lists of your ideal partner.
We don’t experience new cultures by planning trips in notebooks and get in shape by writing workout and diet plans, you get on a plane and get your ass running.
Deliver more. Receive more.

My gear for Coachella. The joys of being a light packer.
See everyone there!



Today I will be planning a trip to Kyoto, that I may or may not take.
In case of emergency, grab Kyoto journal and leave.
Amazing HDR images of Kyoto via agustinrafaelreyes